Film Evaluation: Question 4

4. Who would be the audience for your media product?

Our film is a Thriller noir that focuses on a young girl getting revenge for her dead parents. Because it's both a thriller and a noir, we have a primary and a secondary target audience. Our primary audience are adults from age 25-32 and maybe slightly younger. We chose this audience because in 2014, these ages were more popular with films like 'Django Unchained', 'Captain Philips' and 'World War Z' (information from the 'BFI Statistical Yearbook 2014'). These films are more action-thriller films which is what our film is so we aim to reach out to this sort of audience.

Also, with the main character being a woman, we would hope this would attract more of a female audience. With a lot of action thrillers, the audience - a lot of the time - usually ends up being a male audience. For example, when 'Captain Philips' came out, the audience for it that went to watch it was 69% male and 31% female,
which shows that females do in fact go to watch this genre but it's over taken by men. But the female audience for much more serious films like 'Les Miserables' take over the male audience - again showing that females like these films. But for films like 'Filth' which was a very dark thriller, there isn't really a massive difference in the percentage of the gender that went to watch it, as well as 'The Hunger Games: Catching Fire' which was an action film led by a female character. Therefore, with our film, we would hope we have a mature female audience.

Because the film is a noir, we would hope this would make our secondary audience cult fans of this genre. fans would be people who love the genre of noir and would be from ages of young adults to older - maybe elderly people. Also, because the Noir genre is usually set in America with deep, gritty American narrators, we would hope the main country this would get a lot of recognition would be in America. However, our film is about an British woman and it's not the same as an American male narrator, but there are films like 'Lara Croft: Tomb Raider' which is s British female and is very popular in America. Therefore we would hope it would reach out to the U.S and cult fans of the noir genre.

We think our film has similarities to 'Taken' and 'The Hunger Games: Catching Fire'. We feel like this because of the motive of our main character - similar to Taken, as it's revenge - and we also have a serious female protagonist - similar to Hunger Games. The audience for Taken - according to YouGov - are mainly male and aged 25-39 and are leaning right wing. Also, their favourite hobbies are going to the cinema, listening to music and going on the internet which is a good audience for us as we want people to be as normal and casual as possible.
The audience for The Hunger Games: Catching Fire are mainly female and aged 18-24 and they are leaning more towards left wing. Their hobbies, however, are the same as the Taken audience so there is the common interests for these audiences. And we would hope that with our film being a mix of both genres in different aspects, it would bring both of these audiences together to watch the film.

The most popular noir film on IMDB is 'Strangers on a Train' so I researched what the audience for this was. It's mainly people aged 60 and over and they are nearly left wing. And their hobbies are writing, going to the theater and going to museums and galleries. We would hope that this would make more elderly people from fans of the noir genre would go and watch this as well ad the other types on audiences I've mentioned.